The Juice Train
How would you transport over 500,000 gallons of orange juice? For more than 40 years, the juice train has been transporting OJ on 1,200 miles of rail from Bradenton, Florida to the Tropicana freight depot in Greenville, New Jersey.
To capture this journey, a weatherproof HD camera was mounted on the front of a CSX locomotive, rolling video for the entirety of the trip. The footage was then synched to the onboard locomotive data, to create a video and data time-lapse of how Orange Juice gets to NY.
Role: Creative Director
Agency: The Barbarian Group