Energy and Dynamic Braking

GE's evolution locomotives use an innovation called "dynamic braking" to capture the energy spent from braking a train, and reusing that energy to power it. This video combines Gelatin, spherical objects in order of scale, and a Phantom HD Gold to illustrate the principle.

Views on YouTube: 101,000

Notable Coverage: The Awesomer Laughing Squid Flowing Data Fast Company Design

Agency:The Barbarian Group
Role: Creative Director

Philip Stockton 2018 — NY, NY